You have the expertise.
I help you become known for it.

Marketing strategy, messaging and content for founders, consultants and B2B companies with real expertise to share.

Through strategic interviews and conversations, I uncover the knowledge, stories, ideas and perspectives that make you different. Then help you turn them into clear messaging, useful content and a stronger presence across your LinkedIn, your website, search and beyond.

Work With Me

Most content strategies start with content ideas.

Mine starts with expertise extraction.

For most founders, consultants and B2B companies I work with, there is already a tremendous amount of expertise inside the business.

It lives with your founders and leadership team. Your salespeople hear questions and objections from customers. Your subject matter experts have hears of specialized knowledge. Your team has stories, opinions, experiences and lessons learned from actually doing the work.

My job is to help uncover it.

  • Through strategic interviews and conversational content sessions, I listen for the ideas worth developing and help turn them into:

  • LinkedIn and thought leadership content

  • Website messaging

  • Newsletters and articles

  • Educational content

  • Short-form video

  • Search and AI visibility

  • A system your team can actually sustain

I believe that the strongest marketing starts with real conversations with the people closest to the work.

Real conversations. Real stories. Real expertise. Real trust.

I don’t start with content calendars. I start with conversations.

Most of my process begins through strategic content interviews where I extract expertise directly from the people closest to the work.

People like founders, executives, consultants, coaches, operators, and internal experts.

From there, I help shape that expertise into:

  • Clear messaging

  • Authority-building content

  • Educational thought leadership

  • Strategic visibility

  • Long-term audience growth

Authority takes more than just posting constantly. It’s built by consistently communicating valuable expertise in a way people remember and trust.

A strategic 90-day engagement designed to clarify your messaging, strengthen your positioning, and build a more intentional visibility ecosystem around your expertise.

By the end, you’ll have:

  • A clear messaging and positioning framework

  • A LinkedIn profile aligned with your authority goals

  • Website copy that actually sounds like you

  • Defined authority lanes and content pillars

  • A thought leadership direction and content roadmap

  • Visibility recommendations across LinkedIn, email, search, and video

  • A modern authority-building system designed for today’s AI and search environment

Most businesses spend years trying to figure this out reactively.

We build the foundation intentionally.

Introducing the StartSmart Sprint

Your authority foundation, built in 90 days.

Who this is for…

If you have expertise, I can make it visible.

This is for you if:

  • You’re a founder, consultant, executive, or expert-led business

  • You have deep expertise but struggle to translate it online

  • You want to build visibility in a way that feels strategic and authentic

  • You’re tired of guessing what to say or post

  • You want to become known for something specific in your industry

This is NOT for you if:

  • You’re looking for viral hacks or trend chasing

  • You want completely outsourced “thought leadership”

  • You don’t want to be personally visible in your business

  • You’re looking for generic content production

What My Clients Say …

Clients often tell me things like:

  • “This finally feels like me.”

  • “A weight has been lifted.”

  • “What you did in days would have taken me months.”

Because clarity creates confidence. And confidence changes how you show up.

About Anna Marie

Hi, I’m Anna Marie Murphy.

I’ve spent 15+ years in digital marketing and content strategy, working with startups, B2B organizations, consultants, and expert-led businesses.

The work I love most sits at the intersection of messaging, storytelling, authority-building, human-led content, and modern search behavior.

I help businesses and individuals extract the expertise already sitting inside their people, and turn it into authority, visibility, and growth.

Because in a world where content is easier than ever to create, I believe REAL perspective, REAL stories, and recognizable humans matter more than ever.

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Ready to build a more recognizable authority platform?

You already have the expertise. You don’t have to figure out visibility alone.

Schedule a 15-minute clarity call and let’s talk about what’s possible.