You have the expertise.
I help you become known for it.

Clear messaging and content systems that turn your expertise into authority — across LinkedIn, your website, and modern search.

For businesses and individuals building credible B2B authority.

Work With Me

Most content strategies start with content ideas.

Mine starts with expertise extraction.

I’ve found that, for most B2B businesses and individuals, your best insights and content ideas are trapped inside the heads of your founders, leadership teams, consultants, operators, and customer conversations.

Meanwhile, your online presence often feels unclear, generic, inconsistent, or disconnected from the actual value they provide.

Through strategic interviews and conversational content sessions, I help founders, consultants, executives, and expert-led businesses turn their knowledge, stories, and perspective into:

  • LinkedIn authority

  • Thought leadership

  • Newsletters

  • Website messaging

  • Educational content

  • Short-form video

  • Visibility systems built for today’s AI and search landscape

I truly believe that the best content is created from real conversations with the people closest to the work.

I don’t start with content calendars. I start with conversations.

Most of my process begins through strategic content interviews where I extract expertise directly from the people closest to the work.

People like founders, executives, consultants, coaches, operators, and internal experts.

From there, I help shape that expertise into:

  • Clear messaging

  • Authority-building content

  • Educational thought leadership

  • Strategic visibility

  • Long-term audience growth

Authority takes more than just posting constantly. It’s built by consistently communicating valuable expertise in a way people remember and trust.

A strategic 90-day engagement designed to clarify your messaging, strengthen your positioning, and build a more intentional visibility ecosystem around your expertise.

By the end, you’ll have:

  • A clear messaging and positioning framework

  • A LinkedIn profile aligned with your authority goals

  • Website copy that actually sounds like you

  • Defined authority lanes and content pillars

  • A thought leadership direction and content roadmap

  • Visibility recommendations across LinkedIn, email, search, and video

  • A modern authority-building system designed for today’s AI and search environment

Most businesses spend years trying to figure this out reactively.

We build the foundation intentionally.

Introducing the StartSmart Sprint

Your authority foundation, built in 90 days.

Who this is for…

If you have expertise, I can make it visible.

This is for you if:

  • You’re a founder, consultant, executive, or expert-led business

  • You have deep expertise but struggle to translate it online

  • You want to build visibility in a way that feels strategic and authentic

  • You’re tired of guessing what to say or post

  • You want to become known for something specific in your industry

This is NOT for you if:

  • You’re looking for viral hacks or trend chasing

  • You want completely outsourced “thought leadership”

  • You don’t want to be personally visible in your business

  • You’re looking for generic content production

What My Clients Say …

Clients often tell me things like:

  • “This finally feels like me.”

  • “A weight has been lifted.”

  • “What you did in days would have taken me months.”

Because clarity creates confidence. And confidence changes how you show up.

About Anna Marie

Hi, I’m Anna Marie Murphy.

I’ve spent 15+ years in digital marketing and content strategy, working with startups, B2B organizations, consultants, and expert-led businesses.

The work I love most sits at the intersection of messaging, storytelling, authority-building, human-led content, and modern search behavior.

I help businesses and individuals extract the expertise already sitting inside their people, and turn it into authority, visibility, and growth.

Because in a world where content is easier than ever to create, I believe REAL perspective, REAL stories, and recognizable humans matter more than ever.

Read More

Ready to build a more recognizable authority platform?

You already have the expertise. You don’t have to figure out visibility alone.

Schedule a 15-minute clarity call and let’s talk about what’s possible.