You have the expertise.
I help you become known for it.
Marketing strategy, messaging and content for founders, consultants and B2B companies with real expertise to share.
Through strategic interviews and conversations, I uncover the knowledge, stories, ideas and perspectives that make you different. Then I help you turn them into clear messaging, useful content and marketing strategy that gets your expertise in front of the people who matter.
You might be too close to your business to recognize what’s worth saying.
That’s why I start with conversations.
I ask questions, listen, and push a little deeper. I look for stories, experiences, opinions, and ideas that other people might find valuable … even when they sound ordinary to you.
I call this process Expertise Extraction.
The process goes:
LISTEN » EXTRACT » CREATE
The goal of this conversation is to uncover what’s worth talking about—even if you can’t hear it yourself.
Then we help the right people discover it.
Because your work doesn’t end when you’ve extracted a good LinkedIn post.
Once we’re clear about what you know and what you want to be known for, we start asking bigger questions.
Who actually needs to know this?
Where are those people already paying attention?
What will help them understand and trust your expertise?
And what needs to happen after they do?
Depending on your business, that might lead us to LinkedIn, website messaging, newsletters, email, video, search, thought leadership, speaking, account-based marketing, lead capture or something else entirely.
We don’t need to do all of it.
We need to do the right things for what you’re trying to accomplish.
Human-Led Content
Real conversations. Real stories. Real expertise. Real trust.
I record conversations with founders, consultants, executives and subject matter experts and use those conversations as source material for the marketing we create together.
We talk about the work you’re doing. The questions clients are asking. The problems you’re solving. The opinions you have about your industry. The stories you tell without realizing they’re stories.
Then I go back through the recording and transcript and listen for the good stuff — your words, your stories, your perspective, your expertise.
That becomes the raw material.
From there, we can turn one good conversation into LinkedIn posts, articles, newsletters, website messaging, videos, speaking ideas or whatever makes sense for what you’re trying to accomplish.
AI can help me organize, find patterns, structure ideas and work more efficiently. But it comes after the human conversation.
Human » AI » Human
The expertise starts with you. Technology just helps us do more with it.
How I can help
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Getting clear about what you want to become known for, who you're trying to reach and how to communicate what makes you or your business different.
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Turning the expertise inside you and your organization into LinkedIn content, newsletters, articles, video, speaking ideas and other useful content.
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Making sure your website, email, search presence and other channels support the reputation you're trying to build.
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Connecting the dots across content, campaigns, launches, account-based marketing, business development and the bigger goals of the business.
Sometimes you need one piece. Sometimes you need someone helping connect all of it.
What this can look like in the real world
Different clients come to me at different stages, with different businesses and different goals. Here’s what the work has looked like for a few of them.
Launching a Different Kind of Business
Anna Marie brought clarity to all of it. She helped me tell my story in a way that resonates, reaches my target audience, and uncovers business opportunities I didn’t even know existed.
“I wouldn’t think twice about choosing her again.”
— Courtney Myers, Founder & Independent Consultant Pharmacist, Complete Care Consult 
Generating Better-Fit Leads
The biggest impact I’ve seen is that the leads we generate are good, solid leads that match what I’m looking for. I don’t have to wade through as many non-relevant leads.
“It saves me so much time.”
— Whitney Rottman, Founder,
WFV Ag Consulting
Building a B2B Marketing Engine
Anna Marie quickly jumped in to understand all the complexities of our business and has become an incredible strategic partner.
She has a rare blend of creativity and organization, consistently bringing innovative ideas to the table while keeping every detail on track.
She has helped me build a marketing engine from the ground up, and I don’t know how I would do all our marketing efforts without her.
She has become an invaluable part of our team.
— Lauren Breden, Director of Brand Experience,
Behavioral Essentials I work best with people who know their stuff.
This is for you if:
Founders building something around a different idea.
Consultants and solopreneurs turning years of experience into a business and reputation.
Executives and subject matter experts who want to become more visible for what they know.
B2B companies with smart people whose expertise could be doing more for their business.
You don’t need to have your messaging figured out. You don’t need a folder of content ideas. And you definitely don’t have to wake up excited to make LinkedIn posts.
You need real expertise, a willingness to have a point of view, and a reason for wanting more of the right people to know what you know.
We’ll figure the rest out together.
About Anna Marie
Hi, I’m Anna Marie Murphy.
I've spent 15+ years in digital marketing and content strategy, working with startups, B2B organizations, consultants and expert-led businesses.
But I've realized that the part of marketing I love most starts with people.
I love sitting across from someone who knows their industry inside and out, asking questions and hearing the thing they don't realize is interesting anymore.
I love helping someone take an idea that's been sitting in their head and turn it into something other people can understand.
And I love being another marketing brain alongside a founder or team — connecting dots, challenging ideas and helping turn all that expertise into something useful.
Today, I call myself a Human-Led Content Strategist.
I help smart people uncover what they know, get clear about what they want to become known for and build the marketing around it.
You bring the expertise. I'll bring the questions.
What do you want to become known for?
It’s a simple question. And sometimes a surprisingly difficult one to answer.
That’s why I open a limited number of complimentary Become Known Sessions each month.
Before we meet, you’ll tell me a little about your business, expertise, audience and what you think you want to become known for. I’ll review it before our conversation so we don’t waste our time covering the basics.
Then we’ll spend 30 minutes talking.
I’ll ask questions, challenge some of your thinking, listen for stories, ideas, patterns, and expertise you might be too close to recognize yourself.
You bring the expertise. I’ll bring the questions.
Fill out this form to request a complementary 30-minute Become Known Session.
I open a limited number of complimentary becoming known sessions each month. I’ll review your responses and follow-up with next steps.