Human-led content for B2B experts
I help B2B experts become known for what they know, whether you're building a consulting or advisory business of your own or you're one of the experts inside a B2B company.
↳ including how one COO got 7× the reach of her company page
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You have more expertise than you even know you have.
Anna Marie Murphy
Two ways in
For founders & solo experts
You're launching a consultancy, a practice or an idea you've carried for years. I'll help you get clear on your message, get visible on LinkedIn and turn what you know into your first clients.
See the Starter Kit and coachingFor B2B teams
In expert-led companies, the people are the product. I'll help your leaders and subject-matter experts each find their lane and become known for what they know, all rolling up to one brand.
See how I support teamsMaybe you've spent 15 years getting really good at something, and you're ready to build a business around it. Maybe you're a leader or subject-matter expert on a B2B team, and you know your expertise could be landing speaking invitations, opening doors with buyers and driving sales. Either way, there's more you could be known for.
You have more expertise than you even know you have. You just haven't figured out how to talk about it yet… and putting yourself out there feels a little scary.
That's okay. Some things you do scared.
What usually gets in the way
01
High achievers want everything polished before anyone sees it. You can start messy. People want the real you, not a production.
02
Experts jump straight to how to build the plane. Your clients and buyers want to know you understand their problem first.
03
Whether you're building a business or you're one of the experts inside one, you have plenty to say. We just have to find it.
How I work
Everything starts with a conversation. I interview you, or each of the experts on your team, ask the questions you're too close to ask yourself, and listen for the stories that make you different.
Then we turn them into a clear message, a LinkedIn profile that works like a storefront, and content that sounds like you. And I teach you to turn on your content radar, so you start hearing your own stories too.
"Wait, go back to that."
↳ that's usually where the good stuff is
Why human-led
We're all a little tired of generic, AI-sounding content. Your buyers want to hear from a real person who has actually done the work: your stories, your opinions, your voice.
Google and AI search tools reward first-hand experience and real expertise, the kind of content only you can create. Using AI is fine. It just has to be uniquely you.
Human-led content starts and ends with a human. When it begins with a real conversation, it's more specific, more interesting and easier to trust. AI can help in the middle. It can't replace what you know.
Ways to work together
For founders & solo experts
$997
One content interview, a short messaging platform, your LinkedIn profile rewritten, and three months of posts in your voice.
Learn more →$2,000/month · 6 months
The Starter Kit plus a second interview, ongoing content and a partner beside you while your business takes shape.
Learn more →Starts January
A small group of women launching expert businesses, meeting monthly to learn, brainstorm and keep each other moving.
Join the waitlist →For B2B teams
Train your team
Activating Lanes of Expertise: a hands-on session for your leadership team or your go-to experts. We map who knows what, what each person should be known for and how to start sharing it.
Learn more →Do it with you
I partner with your leadership team to clarify the message, then build and run a content program around your experts that drives real business results.
Learn more →What clients say
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Anna Marie brought clarity to all of it. She helped me tell my story in a way that resonates.
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The leads we generate are good, solid leads that match what I'm looking for.
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She has helped me build a marketing engine from the ground up.
Most of my new clients find me the same way: someone asks one of my clients how they're showing up so well on LinkedIn, and they send them to me.
that's me, cheering you on ↴
I'm a marketer and a human-led content strategist. I've spent my career in B2B marketing, and I built StartSmart so I could do the work I love on my own terms. Whether you're launching something of your own or you're one of the experts on a team, I bring the same thing: real strategy, good questions and someone in your corner.
You bring the expertise. I'll bring the questions… and a little borrowed confidence when you need it.
My story →Start with the free Human-Led Content Guide, or book a call and tell me where you are. I'll tell you honestly where I'd start.
Get the free guideBook a call